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Insights on search, ads and AI
Practical guides on SEO, GEO, AIO, Google Ads, Pinterest, WordPress and web design. No jargon.
What is GEO? A plain-English guide to Generative Engine Optimization
What Generative Engine Optimization means, how it differs from SEO, and five steps to get your business mentioned by AI assistants.
How to get your pages cited in Google AI Overviews
A practical checklist for structuring content so Google's AI Overviews and AI Mode cite your pages as sources.
The local SEO checklist for US service businesses
Twelve local SEO tasks that help plumbers, dentists, lawyers and other service businesses show up in the Google map pack.
How much should a small business spend on Google Ads?
A simple way to set a Google Ads budget from your cost per click, conversion rate and the number of leads you need.
Pinterest for business: why it's a search engine, not a social network
How Pinterest search works and how brands can use keywords, boards and pins to drive long-lasting website traffic.
Seven ways to speed up a slow WordPress site
Practical fixes for slow WordPress websites, from hosting and caching to images and plugins, to pass Core Web Vitals.
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