People open Pinterest to plan: a kitchen remodel, a wedding, a wardrobe, a dinner menu. They type searches and save ideas they intend to act on. That makes Pinterest behave much more like a search engine than a social feed.
Why pins last longer
A post on most social networks fades within a day or two. A well-optimized pin can keep appearing in Pinterest search and recommendations for months, sending steady traffic to your site.
How to optimize pins
- Research keywords with Pinterest's search bar suggestions and Pinterest Trends.
- Put the main keyword in the pin title, description and board name.
- Use tall images (2:3) with clear text overlay.
- Link every pin to a relevant page, not just your homepage.
- Install the Pinterest Tag to measure sign-ups and sales.
When to add ads
Once you know which pins perform organically, promote them with Pinterest Ads to reach more planners at the moment they're deciding.
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