For most service businesses, the Google map pack, the three listings under the map, brings more calls than any other part of search. These are the tasks that matter most.
Google Business Profile
- Choose the most specific primary category, then add secondary ones.
- List every service with a short description.
- Set your service area by city or county.
- Post weekly updates and upload real photos.
- Ask every happy customer for a review and reply to all of them.
Your website
- Create one page per core service.
- Create location pages only for areas you truly serve, with genuinely local content.
- Put your name, phone and service area in the footer of every page.
- Add LocalBusiness schema with your area served.
Citations and links
- Keep your business details identical on Yelp, Bing Places, Apple Business Connect and industry directories.
- Sponsor or partner with local organizations for links from local sites.
- Get listed in your chamber of commerce.
Work through the list once, then keep up the reviews, posts and photos every month. Local rankings reward consistency.
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