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GEO

Be the business AI recommends

More customers now ask AI assistants which company to hire. Generative Engine Optimization (GEO) makes your business easy for those assistants to find, understand, trust and cite.

In shortGenerative Engine Optimization (GEO) is the practice of improving how often and how accurately AI assistants such as ChatGPT, Gemini, Perplexity and Claude mention and cite a business. WebsiteMatrixs delivers GEO through AI visibility testing, entity and content optimization, structured data, and earning mentions on sources AI tools rely on.

The problem

AI assistants answer questions by drawing on websites, reviews, directories and articles. If your business isn't clearly described across those sources, the assistant recommends a competitor, or describes you incorrectly.

How we fix it

We test the prompts your customers use, see who gets recommended and why, then close the gaps: clearer content, consistent business facts, structured data and mentions on sources AI tools trust.

What's included

Everything in our GEO service

  • AI visibility audit across ChatGPT, Gemini, Perplexity and Claude
  • Prompt research: the questions your buyers ask
  • Competitor citation analysis
  • Answer-first content rewrites and FAQ hubs
  • Entity optimization and consistent business facts
  • Schema markup and llms.txt
  • Mentions on directories, reviews and publications
  • Monthly AI share-of-voice tracking

What you get

  • AI visibility scorecard
  • Prompt and citation gap report
  • Rewritten and new AI-ready pages
  • Structured data and llms.txt file
  • Monthly tracking report

Tools we use

  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google Search Console
  • Schema.org
  • Ahrefs

Process

How a GEO project runs

  1. 1

    Discover

    We learn your business, customers, competitors and goals in a short call.

  2. 2

    Strategy

    You get a written plan: channels, pages, keywords, budget and timeline.

  3. 3

    Build

    We design, write, build and set up tracking so every lead is counted.

  4. 4

    Launch

    We test on real devices, go live and watch the first results closely.

  5. 5

    Scale

    Monthly reports show what's working, and we put more behind it.

FAQ

GEO questions

What is GEO?

Generative Engine Optimization is the work of making your business more likely to be mentioned and cited correctly in answers from AI assistants like ChatGPT, Gemini, Perplexity and Claude.

How is GEO different from SEO?

SEO aims to rank pages in search results. GEO aims to get your brand named inside AI-written answers. They share foundations, but GEO puts more weight on clear facts, entity consistency and being cited by trusted third-party sources.

Can you guarantee ChatGPT will recommend me?

No. AI answers vary and no one controls them. We measure how often you're mentioned across a fixed set of prompts and work to raise that number month over month.

How do you measure GEO results?

We track a set of buyer prompts each month across major AI assistants and record whether you're mentioned, how you're described and which sources are cited. We also track referral traffic from AI tools in GA4.

What is llms.txt?

llms.txt is a proposed plain-text file that summarizes your site for AI tools. It's not an official standard yet, but it's quick to add and we include it as part of GEO.

Do I need SEO before GEO?

They work best together. A technically sound, well-structured site makes GEO faster, so we often combine both.

Let's talk about GEO.

Share your goals and we'll send a clear plan and a custom quote within one business day. No obligation.