Google Ads
Google Ads that pay for themselves
We build and manage Google Ads campaigns around one number: what each lead or sale costs you. Search, Performance Max, Local Services, Shopping and YouTube are all handled by one team.
The problem
Many accounts waste a large part of their budget on broad keywords, irrelevant searches and missing conversion tracking. Without tracking, you can't tell which clicks became customers.
How we fix it
We track every call and form first, then cut waste with tight keyword groups and negative lists, write ads that match search intent, and send clicks to pages built for that one search.
What's included
Everything in our Google Ads service
- Account audit and conversion tracking setup
- Keyword, competitor and search intent research
- Search, Performance Max, Shopping and YouTube campaigns
- Local Services Ads setup where eligible
- Ad copy, extensions and creative testing
- Landing page recommendations or builds
- Weekly negative keyword and bid optimization
- Monthly report with cost per lead and next steps
What you get
- A fully tracked Google Ads account you own
- Campaign structure and keyword map
- Landing pages matched to ad groups
- Live dashboard of spend, leads and cost per lead
- Monthly strategy call
Tools we use
- Google Ads
- Google Tag Manager
- GA4
- Google Merchant Center
- Looker Studio
- CallRail
- Microsoft Ads
Process
How a Google Ads project runs
- 1
Discover
We learn your business, customers, competitors and goals in a short call.
- 2
Strategy
You get a written plan: channels, pages, keywords, budget and timeline.
- 3
Build
We design, write, build and set up tracking so every lead is counted.
- 4
Launch
We test on real devices, go live and watch the first results closely.
- 5
Scale
Monthly reports show what's working, and we put more behind it.
Calculator
Estimate your Google Ads leads
Move the sliders to see roughly how many clicks and leads a monthly budget could buy. Real results depend on your industry, offer and landing page.
Estimate only: clicks = budget ÷ cost per click; leads = clicks × conversion rate.
Proof
Google Ads results
Local lead generation for a home services company
SEO and Google Ads
Pinterest and WooCommerce growth for an online store
Pinterest and WordPress
A new website built for AI search
Web design, GEO and AIO
FAQ
Google Ads questions
How much should I spend on Google Ads?
It depends on your industry's cost per click and how many leads you need. Use the calculator on this page for a rough estimate, then we'll give you a recommended budget in your quote.
How fast will I see results?
Ads can bring clicks the same day they go live. Expect 4 to 8 weeks of data and optimization before cost per lead settles at a steady level.
Do I own my Google Ads account?
Yes. The account is created under your business and billed to your card. You keep full access and all data, even if you stop working with us.
Do you require long contracts?
We offer month-to-month management after an initial setup period. Details are in your quote.
Can you fix an account another agency set up?
Yes. We start with a full audit, show you where budget is being wasted, then restructure the account without losing useful history.
Do you also run Microsoft (Bing) Ads?
Yes. We can mirror your best Google campaigns in Microsoft Ads, which often has lower click costs.
Google Ads across the US
Let's talk about Google Ads.
Share your goals and we'll send a clear plan and a custom quote within one business day. No obligation.